Saddle-Stitch Marketing is a consultancy that helps organizations understand the people they serve to make products that matter.
We specialize in digital products like websites and mobile apps, as well as the online and in-person services that often go with them. We recognize that your customers want seamless experiences no matter how they interact with you, so we consider the entire user journey to make every touch point count.
Though we welcome all organizations, we’re especially fond of our friends in libraries, publishing, cultural institutions, higher ed, and the nonprofit sector.
We appreciate all you do to help others every day, and it’s a privilege to support you in your work.
Saddle-Stitch Marketing's founder is a librarian, UX researcher, and marketing enthusiast who deeply believes that marketing is at its best and most effective when you focus on making a stellar, authentic value proposition for people.
If your only goal is to ‘get the word’ out about what you do, we’re probably not the consultancy for you. If, on the other hand, you want to really know your customers and are willing to rethink your assumptions, we should definitely talk. We at Saddle-Stitch Marketing take a people- and product-first approach to marketing and won’t rely on splashy promotions to cover up a weak value proposition.
We bring a user experience (UX) perspective to marketing challenges. It’s sometimes the case that UX and marketing can be at odds - but it doesn’t have to be this way! User-centered research can inform marketing strategies so that both users and organizations benefit from each other.
We conduct custom research studies so you can make sure you're making the right things for the right people.
We can assess your competitors and marketplace trends to keep you ahead of the rest.
We can help you make sense of your analytics to turn numbers into action. Often, this means talking to actual users to find out the "whys" behind the data.
Whether through online webinars or in-person workshops, we can help your organization get the skills to lead and sustain continuous marketing efforts.
We thought you’d never ask! A saddle stitch is a simple, common type of book binding.* Like a binding, we at Saddle-Stitch want to help bring together customers and organizations, as well as UX and marketing. In the same way that a binding can turn loose leaf papers into a book, we can help you turn your individual goals into a cohesive, people- and product-first marketing strategy.
*With our roots in libraries, how could we not turn to books for inspiration?
We'd love to hear from you.
E-mail: jill@saddlestitchmarketing.com